The wedding planning industry is blooming, and you might think that an online presence is not as necessary for success, especially if you are a sought-after expert and your reputation precedes you. Why would a website for wedding planners be necessary?
The reality is that Over 50% of people looking for wedding planners do it online. They use search engines like Google, scroll through social media, and explore YouTube.
And, with weddings being the second largest service requested in the event planning industry, not having a strong online presence is affecting your business more than you think.
This is how successful websites for wedding planners use technology and the strategies they implement to book more clients and grow more revenue.
Why a Website for Wedding Planning Matters in 2024
The boom of AI and new generative intelligence are giving businesses across all industries a competitive edge against the companies that are not implementing these new technologies. Even though some people remain skeptical for using AI to create websites, we’ve debunked AI website builder myths before. The wedding industry is no expectation.
To stay relevant in 2024, it’s essential that you not only have a website but also use the new tech tools available to you and start innovating.
How To Start a Wedding Planning Website?
We’ve already established that a website is a non-negotiable for a successful wedding planning business. But how do you create a site that not only looks stunning but also functions seamlessly? And how can you leverage the power of AI to give your website an edge?
The answer is not that simple. The best platform for your wedding planning website depends on your specific needs and technical skills. Here are the top three options:
Option 1: Hire a Web Developer
A custom-built website created by developers offers flexibility and personalization beyond belief. With this option, you can pretty much create everything you would want and need. Your developer can craft a site that perfectly aligns with your brand and target audience.
- Pros: Highly customized design, complex functionalities, personalized approach, and closer customer service.
- Cons: Costly, time-consuming, constant investment, harder to update and change.
Website development services are better for wedding planners who require numerous functionalities on their site, like multiple e-commerce pages, an integrated CRM, personalized pricing depending on geographic zones, on-site scheduling or meeting service, complex web design, etc.
Option 3: Leverage AI Website Creators
AI-powered website creators like Solo AI offer an easy solution that already integrates AI advances and automation, allowing you to create a professional website without coding or design experience.
- Pros: Affordable AI-powered design that suggests layouts, color palettes, and more. It’s quick and Easy; with minimal effort, you can have a professional-looking website. Constant updates and AI advances and features for your site.
- Cons: Limited coding customization and less control over specific elements on your website.
Best for wedding planners with limited budget and time, beginners of website design for wedding and event planners who need a functional and beautiful page with the help of AI and don’t need complex personalized functions on their site. Planners who want to update, change, and move things around consistently without having to ask a coder or developer.
Option 3: Use Traditional Website Builders
Platforms like WordPress, Wix, and Squarespace have been on the market for a few years now and offer drag-and-drop interfaces for easy website creation.
- Pros: User-friendly. You can customize your site’s layout, colors, and fonts to match your brand. You can somewhat personalize your website functions with Plug-ins.
- Cons: It requires some technical knowledge, is time-consuming, has a learning curve, and is not as easy to update or change without errors.
Best for wedding planners who are more experienced, who have a grasp on website functions, and who have the time and need to change and update their site for themselves. Small website planning companies that need different accesses and permission levels or professionals who have the time to learn a new skill.
Make More Revenue From Your Website
While the average reported budget for wedding planner services might be around $2,600, many couples actually seek full-on coordination services, which can elevate their wedding and justify a higher investment.
How can you stand out from the crowd and secure bookings for these premium packages? A functional wedding website will give you a competitive edge in a few different ways:
1. Showcase Your Portfolio
Love at first sight is especially true when it comes to websites. 94% of first impressions of a business are related to the website design, and images are a big part of it.
Additionally, humans are visual creatures, and when it comes to weddings, even more. Couples want to see what they will receive from you and what your business is able to deliver and create for them.
Here is where you display your past work, including photos and videos of stunning weddings and events, consultation with brands and grooms, emotional hugs, and party pictures.
2. Build Credibility
One of the most effective ways to establish yourself as a reputable and experienced wedding planner is by showing you business testimonials.
In fact, Testimonials on the main pages of a website have shown increased conversion rates by up to 34%.
This will not only increase your revenue but also show couples that you are a credible and respectable source in the industry.
3. Reach Your Desire Audience
Promote your services through SEO and PPC. Having a website is especially effective to be found by your particular audience.
Grow Your Website for Wedding Planning with AI
Yes, the digital wedding market is competitive, but AI website builders are revolutionizing the way you create websites.
Solo is an AI website builder that lets you create a website for free and grow your business digitally. Capture leads, showcase your services, and build your brand online with easy-to-use customizations.
Simply input your business information, and Solo will handle the design and technical aspects of building your website.