Feature comparison
| Feature | Solo | Durable AI | Notes |
|---|---|---|---|
| Setup style | AI-guided onboarding from a single prompt | AI generates site in ~30 seconds from a business description | |
| Custom domain | Included on the free plan | Paid plans only | |
| Blog / content platform | Blog available when enabled in deployment, with AI drafting | Basic blog included; AI can assist with post drafts | |
| Ecommerce | Simple storefront for small catalogs | Basic product listings; not a full ecommerce suite | |
| AI writing assistant | AI at onboarding, section creation, and blog drafting | AI throughout -- site generation, content, invoices, and social posts | |
| Free tier with custom domain | Yes | No; custom domain requires paid plan |
Durable AI pricing snapshot
| Plan | Price | Summary |
|---|---|---|
| Free | $0/mo | AI-generated site on a Durable subdomain with limited AI features and no custom domain. |
| Launch | $22/mo | Custom domain, CRM with unlimited contacts, invoicing, social post generator, and Google Ads generator. |
| Grow | $85/mo | Everything in Launch plus up to 5 websites and priority support. |
Who should choose Solo
You want AI to generate your initial site and continue seeding new sections as you build (Solo's section-creation AI persists past onboarding). You prefer to use best-in-class standalone tools for CRM and invoicing -- Notion, HubSpot free, Wave -- rather than having them bundled. You value having a connected custom domain at no cost, and Mozilla's privacy-first stance matters to you or your audience.
Who should choose Durable AI
You want one subscription to cover your website, CRM, invoicing, and marketing tools without stitching together separate services. Durable's bundled CRM tracks client contacts and its invoicing tool is particularly useful for service-based solopreneurs who need basic billing. If the bundled tools are genuinely ones you would use, the value density of Durable's Launch plan is hard to beat.
