Tag: conversion optimization
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How to Reduce Website Bounce Rate
To lower your website's bounce rate, you first have to figure out why people are leaving. It usually comes down to a mismatch between what visitors expected and what they actually found on your page. This could be anything from slow load times and confusing navigation to content that doesn't solve their problem. This guide…
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What Is a Landing Page Explained: A Simple Guide
So, what exactly is a landing page? Think of it as a single web page built for one specific marketing campaign. It’s the first page a person lands on after clicking a link in an ad, an email, or a social media post. Unlike your homepage, which is like a busy lobby with doors leading…
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What Is Call to Action? Tips to Boost Conversions
On your website, every button, link, and phrase has a job to do. The most important job belongs to the call to action (CTA). Simply put, a CTA is a direct instruction telling your visitor what you want them to do next. It’s the “Buy Now” button, the “Sign Up for Free” link, or the…