Tag: conversion optimization
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What Is a Landing Page Explained: A Simple Guide
So, what exactly is a landing page? Think of it as a single web page built for one specific marketing campaign. It’s the first page a person lands on after clicking a link in an ad, an email, or a social media post. Unlike your homepage, which is like a busy lobby with doors leading…
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What Is Call to Action? Tips to Boost Conversions
On your website, every button, link, and phrase has a job to do. The most important job belongs to the call to action (CTA). Simply put, a CTA is a direct instruction telling your visitor what you want them to do next. It’s the “Buy Now” button, the “Sign Up for Free” link, or the…