The tools that run small businesses

QuickBooks

Accounting

The default books for most small businesses. Invoicing, expenses, taxes.

Wave

Accounting

Free accounting + invoicing built for solo operators and freelancers.

Stripe

Payments

Take card payments online. The developer-favorite processor.

Square

Payments

Point-of-sale + payments for in-person and retail.

Calendly

Scheduling

Let clients book time without the email back-and-forth.

Acuity Scheduling

Scheduling

Appointment scheduling with intake forms and payments built in.

Mailchimp

Email Marketing

Email lists, newsletters, and basic automation.

Klaviyo

Email Marketing

Email + SMS marketing built for e-commerce.

Shopify

E-commerce

Full online store when a website isn't enough.

Canva

Design

Design logos, social posts, and flyers without a designer.

Bench

Accounting

Done-for-you bookkeeping with a real human team.

HoneyBook

Scheduling

Client management, contracts, and invoices for service businesses.

HubSpot

CRM

Free CRM with sales, marketing, and support tools that grow with you.

Pipedrive

CRM

A visual sales pipeline that keeps deals moving without busywork.

Slack

Communication

Channel-based team chat that keeps work out of your inbox.

Zoom

Communication

Reliable video calls, webinars, and screen sharing on any device.

Google Workspace

Communication

Custom-domain email plus Docs, Sheets, Drive, and Meet in one plan.

Notion

Project Management

One flexible workspace for notes, wikis, and lightweight project tracking.

Asana

Project Management

Track tasks, projects, and deadlines across a team without spreadsheets.

Trello

Project Management

Simple Kanban boards for tracking work as cards move across columns.

monday.com

Project Management

Colorful boards and automations for managing projects and workflows.

Gusto

HR & Payroll

Full-service payroll with taxes, benefits, and onboarding for small teams.

Zendesk

Customer Support

Ticketing, help center, and live chat to manage support as you scale.

Xero

Accounting

Cloud accounting with bank feeds, invoicing, and reconciliation.

FreshBooks

Accounting

Invoicing-first accounting built for freelancers and service pros.