Small Business App Directory
The tools that run small businesses
Hand-picked, independently reviewed software for accounting, payments, scheduling and more, with exclusive Solo perks.

Acuity Scheduling
Scheduling
Appointment scheduling with intake forms and payments built in.

Asana
Project Management
Track tasks, projects, and deadlines across a team without spreadsheets.

Bench
Accounting
Done-for-you bookkeeping with a real human team.

Calendly
Scheduling
Let clients book time without the email back-and-forth.

Canva
Design
Design logos, social posts, and flyers without a designer.

FreshBooks
Accounting
Invoicing-first accounting built for freelancers and service pros.

Google Workspace
Communication
Custom-domain email plus Docs, Sheets, Drive, and Meet in one plan.

Gusto
HR & Payroll
Full-service payroll with taxes, benefits, and onboarding for small teams.

HoneyBook
Scheduling
Client management, contracts, and invoices for service businesses.

HubSpot
CRM
Free CRM with sales, marketing, and support tools that grow with you.

Klaviyo
Marketing
Email + SMS marketing built for e-commerce.

Mailchimp
Marketing
Email lists, newsletters, and basic automation.

monday.com
Project Management
Colorful boards and automations for managing projects and workflows.

Notion
Project Management
One flexible workspace for notes, wikis, and lightweight project tracking.

Pipedrive
CRM
A visual sales pipeline that keeps deals moving without busywork.

QuickBooks
Accounting
The default books for most small businesses. Invoicing, expenses, taxes.

Shopify
E-commerce
Full online store when a website isn't enough.

Slack
Communication
Channel-based team chat that keeps work out of your inbox.

Solo Grow
Marketing
A managed growth service: pay monthly and a team runs your marketing for you.

Square
Payments
Point-of-sale + payments for in-person and retail.

Stripe
Payments
Take card payments online. The developer-favorite processor.

Trello
Project Management
Simple Kanban boards for tracking work as cards move across columns.

Trunk
Accounting
Bookkeeping that syncs your accounts and categorizes transactions with AI.

Wave
Accounting
Free accounting + invoicing built for solo operators and freelancers.

Xero
Accounting
Cloud accounting with bank feeds, invoicing, and reconciliation.

Zendesk
Customer Support
Ticketing, help center, and live chat to manage support as you scale.

Zoom
Communication
Reliable video calls, webinars, and screen sharing on any device.