Martin Allen needed a proper online home for Zanderm — one of the specialist cosmetics brands that Xtreme Makeup Ltd distributes — and he needed it without paying a monthly fee just to redirect customers somewhere else. Within a single day, he had a free, multi-page site live on zanderm.co.uk using Solo. Today that site is a top referrer to Xtreme Makeup's main e-commerce store.
About Xtreme Makeup and Zanderm
Xtreme Makeup Ltd is a UK-based distributor of specialist cosmetics, including products designed for people with skin conditions such as Vitiligo. Zanderm is one of the brands they are authorised to distribute, and it has its own established brand identity and customer base.
Experience in the industry had taught Martin something important: customers searching for a specific brand tend to trust a site that looks and feels affiliated with that brand — not just a generic reseller page. Zanderm needed its own presence, separate from the Xtreme Makeup main store, to meet those customers where they expected to find the brand.
The Challenge
Before Solo, Xtreme Makeup was paying for a basic one-page landing page for Zanderm. That page did nothing except redirect visitors to the main site. It cost money, offered no real information, and didn't build any trust with the customer before they arrived at the store.
The core problems
- Paying for a redirect: A monthly fee for a single page that simply pushed customers away felt like dead money.
- No brand context: Customers landing on a redirect page got no information about Zanderm's products or their suitability for conditions like Vitiligo — a missed opportunity to educate and reassure.
- No referral tracking value: A pure redirect adds no measurable value to the customer journey or to traffic analytics.
How Xtreme Makeup Used Solo
Martin had used Solo before, so he already knew the platform was straightforward. This time, he used it to build a full multi-page site for Zanderm — not a redirect, but a real brand destination.
- Set up the site structure in hours. Solo's navigation and editing tools made it easy to build out multiple pages without needing any technical help. Martin describes it as easy to understand, navigate and edit — no learning curve.
- Added product and brand information. Instead of sending customers straight to a checkout, the Zanderm site now gives them the context they need: what the products are, what conditions they're designed for, and why Xtreme Makeup is a trusted distributor.
- Connected to the main store. The site directs customers to Xtreme Makeup's main e-commerce site to complete a purchase — but now they arrive informed and confident in the brand.
Results
The Zanderm site went from concept to live in one day. Since then, it has become a consistent, measurable driver of traffic back to the main Xtreme Makeup store.
- Top referrer: Zanderm.co.uk regularly appears as a top referral source in Xtreme Makeup's traffic monitoring — meaning it's actively sending qualified, brand-aware customers to the store.
- Free to run: The entire site runs at no cost, replacing a paid redirect that was delivering far less value.
- Live in one day: The first version of the site was up and running within 24 hours of starting.
- Better customer journey: Customers arrive at the store already informed about Zanderm's products and their relevance to conditions like Vitiligo — improving trust before any purchase decision.
"We were previously paying for a basic one-page landing page that simply re-directed customers to our main site. Solo has allowed us to quickly set up a free, professional looking, multi-page site that forms the basis for providing customer information prior to re-directing them to our main e-commerce site to make a purchase."
— Martin Allen, Xtreme Makeup Ltd
Martin also notes that the referral data speaks for itself: "We monitor referrals to our main site and Zanderm.co.uk always features as a top referrer."
Want to Launch Your Own Brand Site for Free?
If you're managing multiple brands, distributing products, or just need a professional web presence without the monthly costs, Solo gives you the tools to get something live fast — without needing a developer or a big budget. Xtreme Makeup built a site that now drives real, trackable revenue. You can do the same.
Create Your Website with Solo AI Website Creator — free to start, live in a day.
Frequently Asked Questions
Can Solo handle multiple brand sites from one account?
Yes. Solo lets you create and manage separate sites, making it well-suited for distributors or businesses that operate more than one brand online.
Do I need technical skills to build a site with Solo?
No. Martin built the Zanderm site without any developer help. Solo is designed to be easy to understand and edit, even if you've never built a website before.
Can a Solo site be used as a brand landing page that links to another store?
Absolutely. The Zanderm site is a great example — it provides brand context and product information, then directs customers to the main Xtreme Makeup store to purchase. It's a common and effective use case.
Is Solo really free?
Yes — Solo has a free plan that Xtreme Makeup used to replace a paid redirect page. You can launch a multi-page, professional-looking site without any upfront or ongoing cost.
How long does it take to get a site live?
Xtreme Makeup had their first version of Zanderm.co.uk live within a single day. Most users can get a working site published in a matter of hours.
